Task: Choose one of three slogans for an ad launch
Result: For price-sensitive — 'The best value for money', for premium — 'Quality you can trust'. A message map by segment.
Research at the speed of thought
Test hypotheses before the market — in hours, not weeks
A synthetic respondent panel: digital twins of your audience to test messages, creatives, and strategies
3-slogan test
500 respondents · 3 segments
Average 58% → up to 78% by segment
Price-sensitive
78%
Wins: The best value for money
Premium segment
65%
Low engagement
52%
85%+ synthesis accuracy
10 — 10,000 respondents
Any geography
Why traditional methods slow decisions down
Internal approval ≠ market success. Teams see dozens of ideas, but only a few make it to real testing.
01
Audience is hard to reach
Gen Z and Alpha avoid traditional surveys. Their digital lifestyle demands new ways to capture opinions.
02
High cost
Recruitment, fieldwork, and respondent incentives make quality research unaffordable for many tasks.
03
Low speed
Market dynamics require fast decisions. Classic methods can't keep up and deliver outdated data.
04
Human factor
Interviewer bias, socially desirable answers, and recording errors distort research results.
A fast validation layer between idea and launch
A synthetic panel isn't a replacement for focus groups and surveys — it's a way to filter weak hypotheses and strengthen strong ones.
Faster
Shape strong hypotheses without waiting for field research
Cleaner
Reject weak ideas before they cost money
More precise
Get answers per segment, not one averaged conclusion
More economical
Save budget on expensive mistakes and irrelevant tests
Who it's for
One tool — different workflows for marketers, agencies, and enterprises
Situation
Dozens of hypotheses, little time and budget for fieldwork
What they test
creativesofferspricingsegments
«A message map by segment, not one average creative»
Typical scenarios
- Positioning and core promise test
- Ad message and CTA comparison
- Product packaging and value proposition check
- Survey prep before field research
Situation
Client presentations without target audience reaction data
What they test
slogansToVconceptsPR
«Idea + data for the pitch, not opinion battles»
Typical scenarios
- Choosing 1 of 3–5 creative concepts
- Tone of voice and brand vocabulary check
- Press release and public statement test
- Strategy prep for client presentation
Situation
High cost of communication mistakes and complex topics
What they test
PRcrisis commstechnologystakeholders
«Synthetic first — then confirmation with real audience»
Typical scenarios
- Explaining complex tech in plain language
- Crisis messaging test
- Segmented narratives for different audiences
- Hypothesis validation before depth interviews
Use cases
Full range of decisions to validate — from strategy to final execution
Creative and slogan test
Check what resonates with your audience before launching ads
Offer and packaging test
Which wording sells better and raises fewer questions
Positioning and USP
Compare positioning options and value propositions
Tone of voice
Friendly, expert, or bold — which resonates with your audience
Price and discount check
Resistance point and segment reactions to the offer
PR and crisis comms
Press releases, public statements, and sensitive topics
Survey test before fieldwork
Find ambiguous questions before going to field
Segmentation and comparison
Each segment's reaction separately, without averaging
Industry tasks
Typical cases solved in one day instead of two weeks
FMCG
Choose packaging, find trust-building copy, and put the main benefit front and center
Fintech
Explain a complex product in simple terms. What scares more — complexity or insecurity?
SaaS / B2B
Understand buyer vs. user arguments — and adapt messaging for different roles
E-commerce
What drives choice more: price, delivery, or trust? How new vs. experienced buyers react
How it works
A simple path from brief to a report with segment-level insights
Your path
01
Define the segment
Women 25–34, online shoppers, discount-sensitive
02
Build the sample
Respondents with the right demographic and behavioral traits
03
Run the survey
Product priorities, preferred offer, trust factors
04
Get results
Distributions, segment comparison, structured insights
Under the hood
01
Brief
Define the task and hypotheses
02
Synthesis
Create digital twins of the audience
03
Simulation
Run the survey and collect reactions
04
Insight
Ready report with segment-level conclusions
Why you can trust the answers
Synthesis accuracy is around 85% in validation studies. We use psychological models and AI for reliable responses.
Psychometric profiling
Profiling based on established personality and behavioral models
100+ parameters
Values, fears, habits, and preferences — a multidimensional profile for each respondent
Logic verification
AI checks answers for consistency and contradictions
Contextual intelligence
Cultural norms, social context, and regional language nuances
Synth Research vs traditional research
A new efficiency standard — without losing depth at early validation
| Traditional fieldwork | Synth Research | |
|---|---|---|
| Timeline | 2–4 weeks | 10–15 min – 1 day |
| Cost | 100% | from ~20% |
| Flexibility | Hard to rerun fieldwork | Instant reruns |
| Access | Difficult recruitment | 24/7, any geography |
Where the panel shines — and where to supplement
Not a researcher replacement. A cycle accelerator.
Synthetics excel here
- Early-stage hypothesis testing
- Message and segment comparison
- Survey check before field research
- Early insight discovery before launch
Supplement with real data
- Final confirmation before major decisions
- High-risk strategic choices
- Research where absolute market accuracy is critical
Examples in one day
Typical real-world tasks solved in a single cycle
Task: Explain the product so it doesn't look complicated
Result: Recurring themes: 'expensive', 'don't see the benefit', 'don't understand the difference' — with specific confusion points.
Task: Gauge reaction to price and discount
Result: Resistance point, difference between a real discount and 'marketing noise', structured reactions by audience.
Task: Choose 1 of 5 campaign ideas before production
Result: One concept resonates with young audience, another with families. Data for the client pitch instead of internal debate.
Task: Define brand tone: friendly, expert, or bold
Result: Expert tone builds trust with B2B; friendly works for mass segment. Segment recommendations with rationale.
Task: Check news wording before media publication
Result: Phrases that read as corporate boilerplate and miss news value were flagged. Edited version 40% clearer for target audience.
Task: Test 3 versions of a social media response to criticism
Result: One reads as excuse, another as acknowledgment and action plan. Chose the option with lowest escalation risk.
Task: Check survey logic before fieldwork
Result: Found 2 ambiguous questions and a branching gap. Fixes before recruitment would have saved a full rerun.
Task: Adapt messaging for buyer vs. end user
Result: Buyers care about ROI and security; users care about rollout speed. Two message sets instead of one universal pitch.
Task: Compare 3 USP options before rebranding
Result: One variant stronger for new customers, another for existing. Recommendation: different emphasis for acquisition vs. retention.
Send a request
Tell us about your task or ask a question — we'll reply and suggest how a synthetic respondent panel can help in your case.
Describe your hypothesis, audience segment, timeline, and any details. We'll respond on the next business day.
Frequently asked questions
Synthetic respondents aren't one-off LLM prompts — they're profiled digital twins with 100+ personality parameters, answer logic verification, and a representative sample. You get structured segment data, not subjective text.
No. The panel is a fast early-validation layer between idea and launch. For final strategic decisions we recommend combining synthetics with real research. Extended functionality for such scenarios is coming in future updates.
You describe the segment: demographics, behavior, values, context. Based on the brief we build a representative sample from 10 to 10,000 respondents.
Validation studies show 85%+ accuracy (0.84–0.85 correlation with real data). Methodology includes psychometric profiling, logic verification, and contextual intelligence.
From 10–15 minutes for simple tasks to one business day for complex ones. You can test multiple variants in one cycle.
Yes. The panel suits PR, crisis comms, complex tech topics, and segmented narratives — without risking publishing raw wording.
Closed and open questions, variant comparison, ranking, message and creative tests. You can validate the survey before fieldwork.